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A show pharma professionals cannot afford to miss
Motiya Gandhi | Thursday, November 30, 2006, 08:00 Hrs  [IST]

CMP has been instrumental in organizing the world's largest pharmaceutical convention held mostly in Europe, which is also being organized in China and Japan. CPhI Worldwide was started in 1990 as an international convention on pharmaceutical ingredients and intermediates. Around 20,000 industry professionals visit about 1200 exhibiting companies from over 110 countries and this has become an annual congregation of pharma professionals from over 100 countries. CPhI is now debuting in India and this is a phenomenal step for the $6 billion Indian pharmaceutical industry, which is growing at over 12-13% annually.

CMP India, registered as UBM India Pvt. Ltd, is part of one of the world's leading trade exhibition organizers. CMP is the owner of CPhI Worldwide, CPhI Japan, CPhI China and now CPhI India. CMP's portfolio consists of 300 events, more than 200 newspapers, magazines and directories and 200 websites that bring together the buyers and sellers from different areas of technology.

The decision to launch CPhI in India is a result of India's emergence as one of the key forces to reckon with in the global pharmaceutical market. The dates for CPhI India planned by CMP India were coinciding with the dates of IPC Mumbai, which was eventually transformed into a natural decision by both the parties to co-locate the events.

For organizing such a mega show, we have extensively researched on the industry to reach the right target audience. As an organizer of many international trade fairs, we focus to ensure the appropriate exhibitors and visitors for the show, which is a right mix of audience.

This year's biggest highlight is that CPhI India is being co-located with PHARMAceutical EXPO, the machinery and technology show of the 58th Indian Pharmaceutical Congress. From understanding the earlier IPC events, we focused on conducting this year's pharmaceutical expo differently and on a much larger scale, based on our international standards. The last year's exhibition was of 5000 sqmt. and this year we have increased it to over 16,000 sqmt. together with CPhI India 2006, thus ensuring exhibitors are given exposure at both shows.

With CPhI India's debut in India, it is a great opportunity for the Indian companies to present themselves on an international platform. The exhibitions will together expose pharmaceutical companies to a focused target audience in the trade fairs. The profile of visitors to the event is from the CEO to the top management executives and crucial decision makers related to the industry. The machinery show takes care of the manufacturing and technology aspect for the show and the co-located CPhI India covers the ingredients aspect for the entire pharmaceutical industry. It will be a learning and information exchange opportunity with a wide range of business networking, along with international trends in the market. CPhI India 2006 will attract a comprehensive range of exhibitors, from manufacturers of active pharmaceutical ingredients, intermediates, excipients and natural extracts to experts in custom manufacturing and marketing services.

The exhibition is very large and we recommend the visitors should allocate at least three full days to ensure all the exhibitors are explored. We have special pavilions like China & Spain, Pharmexcil & ICSE at CPhI India and some new technologies are being launched for the first time in India at PHARMAceutical EXPO. It is also important that not only the top management attends the event but also encourage the technical and R&D professionals to take advantage of the knowledge thatwill be gained. To sum up, business professionals related to the pharma and allied sector can't miss these twin shows that together showcase over 400 exhibitors and expect 20,000 trade professional to attend.

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